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Apple, who knows a thing or two about marketing, released its Safari 4 web browser this week calling it the "world's fastest and most innovative web browser." Sound familiar? It should, because Apple made the same claim a little over four months ago when it released Safari 4 in beta form, only now the company has taken its self-praise a step further.

"The successful beta release helped us fine tune Safari 4 into an even better, faster version that customers are going to love," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Safari is enjoyed by 70 million users worldwide and with its blazing fast speed, innovative features, and support for modern web standards, it's the best browser on any platform."

Safari owes much of its speed to the new Nitro JavaScript rendering engine, which the company claims executes JavaScript almost eight times faster than IE8 and three times faster than Firefox 3. At the heart of Safari 4 is the WebKit browser engine with support for HTML 5, advanced CSS effects, stellar web compliance, and more.

But the "best browser on any platform"? Scores of Firefox users addicted to add-ons might have something to say about that.

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Image Credit: Apple


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