Twitter permitirá suscripciones a servicios dentro de los tuits

Una de las alternativas que propone Twitter para aquellas compañías que quieren posicionar productos o servicios son las Twitter Cards. Estas tarjetas permiten mostrar de un modo distinto los tuits agregando imágenes, reproductores de video y más para mostrarse en lpágina a web y dispositivos móviles.

Una de las nuevas adiciones a Twitter Cards es la Lead Generation Card, una tarjeta que permite suscribirse a servicios directamente desde Twitter. El funcionamiento es sencillo: basta con leer la descripción extendida del tuit y luego presionar un botón para enviar nuestra información a aquel servicio que nos interese.

El nombre de usuario y su correo electrónico serán enviados de manera segura a la empresa que propone el servicio, todo eso sin tener que salir de la página o aplicación móvil. De momento la Lead Generation Card se encuentra en fase de pruebas con algunas marcas. Twitter anunció que será implementada a nivel global en pequeñas y medianas empresas muy pronto.

Para aquellos que se preguntan cómo funciona, aquí una imagen:

Link: Capture user interest with the Lead Generation Card (Twitter)




Este artículo, fue publicado originalmente aquí: http://www.fayerwayer.com/2013/05/twitter-permitira-suscripciones-a-servicios-dentro-de-los-tuits/

The Electree+, A Solar-Powered, Induction Charging Bonsai Tree Hits Kickstarter

electree+

Induction charging seems ready for its time in the spotlight, with the Nexus 4, Droid DNA and Lumia 920 all shipping with wireless charging based on the Qi standard built-in. Now a concept design that offers solar-powered wireless charging cleverly hidden inside a futuristic looking bonsai tree hopes to become a reality with the help of Kickstarter.

The electree+ began life as a concept by French designer Vivien Muller, which he originally unveiled in 2008. Then, three years later, Muller tried to bring the device to market, kicking off pre-orders for the device beginning at $370. She was aiming for 400 pre-sales, but the device eventually shipped to just a small group of 200 pre-order customers.

Now, the electree+ has been redesigned to maximize its solar efficiency, and to be manufactured in the USA at much larger volume, and for less money. The redesigned electree+ boasts a 14,000mAh internal battery, which when fully charged can fill an iPhone 5 up to and over nine times. It features 27 solar panels at the tips of branches, which are adjustable to capture maximum light. It requires 36 hours in sunlight to build up a full charge, but it also only needs around 4 hours to build up enough juice to fully recharge your standard smartphone.

Other features, like an optional built-in- NFC chip, mean that it can trigger an action when a smartphone is placed on its surface, in order to put it into dock mood or manage smart home connected devices, like light fixtures and curtains. It also has changeable faceplates, if you’re feeling bored by a particular color. Plus, the electree+ is environmentally friendly, since it’s just sipping sunlight to deliver charges to your devices.

The electree+ has two USB ports, including one designed for devices with lower power requirements like smartphones, and one for tablets which feature faster charging powers. As mentioned, because it uses Qi, it’ll work out of the box with the Nexus 4 and other smartphones with Qi inductive charging coils built-in, but it should also work with iPhones so long as they have a wireless charging case.

Pre-orders begin at $199, depending on what kind of options you want, and the team behind the redesigned electree+ wants to hit at least 1,000 pre-sales, or a total funding amount of $200,000 in order to go to production. It’s an ambitious project, but unlike with a lot of products on Kickstarter, this is one that’s actually been made and shipped, so hopefully the team stands a better chance than most of hitting their May 2013 target ship date.

Go: http://techcrunch.com/2012/11/22/the-electree-a-solar-powered-induction-charging-bonsai-tree-hits-kickstarter/

Yahoo confirma que no censurará contenido para adultos en Tumblr

Luego de anunciar los cambios importantes a Flickr, el equipo de Yahoo tuvo tiempo para sentarse a contestar preguntas de la prensa. Una de las más importantes tiene que ver con el manejo del contenido para adultos en Tumblr.

Como ya sabemos, el porno es algo sumamente popular en esta red de social, tanto que algunos analistas han pensado que forma parte del éxito de Tumblr. La interrogante es saber cómo se planea manejar este contenido. ¿Se atreverá Yahoo a emitir alguna censura?

La respuesta de Marissa Mayer es tajante:

No, no lo haremos. Es la naturaleza del contenido generado por el usuario. Es muy importante contar con excelentes herramientas de la comunidad como el “NSFW” que Tumblr ya tiene implementado.

Respecto a los derechos de autor, Marissa comentó que tanto para Tumblr o Flickr, la gente está generando contenido en esas plataformas, por lo que sus derechos de autor tienen que ser respetados.

Vía: Conferencia de prensa Yahoo Flickr




Este artículo, fue publicado originalmente aquí: http://www.fayerwayer.com/2013/05/yahoo-confirma-que-no-censurara-contenido-para-adultos-en-tumblr/

SupplyShift Helps Companies Understand The Environmental Impact Of Their Supply Chain

TechCrunch Disrupt NY 2013 - Day 2

For large companies that have a long list of suppliers that they work with, it’s not only difficult to manage communication with all of them, but understanding the environmental impact of each supplier is next to impossible. It’s not a sexy space to work in by any means but the addressable market is comprised of Fortune 500 companies and the government itself, which is bound to mandates involving environmental sustainability when working with suppliers.

SupplyShift is a backend tool for those companies and organizations to track everything that’s going on with suppliers, which are usually scattered throughout the world. These buyers are collecting sustainability data but don’t currently have the tools to help them reduce risk exposure.

What SupplyShift really is is a network which allows them to understand their “supply chain footprint” which will make suppliers actually care more about how they present themselves, heating up competing among them. The team, led by CEO and cofounder Alexander Gershenson, has been working on these problems as a consultant and it was time to build their work out as an actual product.

Currently, Ecoshift, the consulting arm for the team, is already hosting panels with companies like Microsoft, Target and Sprint on supply chain management.

The type of risk that companies experience with suppliers are the situation that Mattel went through with lead paint, where 1M toys had to be recalled. As far as how suppliers can affect how the public thinks about your company, look no further than Apple’s relationship with Foxconn, regarding their labor practices. You get the point. SupplyShift will track all of these potential risks, sharing them among the network of companies that use it.

Why now? Gershenson told me: “The market situation changed radically in the last three years, and sustainability is becoming a key part of corporate strategy, but corporations and the government do not have the tools to address that need. SupplyShift takes care of that.”

The main component that makes SupplyShift different from its competitors is that the companies who use the service are also paying to enroll their suppliers. This is key, because suppliers either won’t, or can’t afford to enroll themselves in similar services. By putting this in the hands of the companies who are selling goods, the database of suppliers will grow at a more rapid rate.

This isn’t a social network for professionals, photo-sharing apps for tweens, but it’s a product that provides important information that could save companies millions of dollars in bad PR and lawsuits due to critical mistakes made by a supplier.



Learn more here: http://techcrunch.com/2013/04/30/supplyshift-helps-companies-understand-the-environmental-impact-of-their-supply-chain/

Up Close With The Next Big Home Commodity: LED Lighting

LED_book_Cangeloso-Decontructed_Philips

Editor’s note: Sal Cangeloso is the editor of Geek.com and wrote a new book on an odd topic. It’s called LED Lighting: A Primer to Lighting the Future and it focuses on the upcoming explosion in LED manufacturing, offering a basic understanding of the technology and an interesting look at the history of LED lights.

You can buy LED Lighting: A Primer to Lighting the Future here and the first three commenters below get a copy of the book. Here is an excerpt from the first chapter of the book discussing the growth of lighting from old-timey incandescents to modern LED technology.

The incandescent bulb is a good place to start with any talk about lighting. This design has had tremendous longevity (over 130 years) and it makes for a cheap, versatile bulb. Unfortunately, this design is also power-hungry, inefficient, short-lived (with some exceptions), and fragile. They produce a minimum amount of lumens-per-watt, though they’ve made appreciable gains over the years, and are highly sensitive to power conditions. For example, a 5% reduction in voltage could double the life of a bulb while only decreasing light output by 20%.

One of the most notable strengths of the incandescent is the quality of the light it provides. This isn’t as easy to define as some of the other characteristics that will be covered, but it’s an important one when it comes to consumer adoption. After all, it’s nice to try to sell people on longevity and power savings, but if they think that the new bulbs are ugly or are too different from what they know, you’ll find them hoarding 75W and 100W incandescents before such bulbs are removed from the shelves.

Quality of light means that in order for people to be comfortable with the light these bulbs provide, the bulbs will need a color temperature that they find to be in an acceptable range, a high degree of color accuracy (usually measured by CRI), and a usable light pattern, to name a few qualities. The bigger point, as any early CFL or LED bulb buyer could tell you, is that if the bulbs don’t produce attractive light that people are comfortable being around, it won’t matter how long they last or how little power they consume.

Incandescents have good qualities, but ultimately their inefficiency means they are not a viable solution moving forward. Even modern incandescents can turn about 90% of the energy they take in into heat, which is obviously wasteful and inefficient in the extreme. Physicists might argue that this isn’t wasteful at all, and you might enjoy the heat they provide, but most of us want to leave the lighting to the lights and the heating to our furnaces. Before we demonize the long-standing bulb design, it’s worth noting that there is such a thing as efficient incandescence. While these are in fact more efficient versions of the incandescent bulb, they are still not at the level of top CFLs and LEDs. In fact, GE was working on a high-efficiency incandescent (HEI) for about 18 months, but gave up on it in order to focus its efforts on LED and organic LED (OLED) bulbs. HEIs were said to produce about 30 lm/W with the ultimate goal of doubling that amount.The halogen lamp is a type of incandescent that operates hotter and lasts longer, but its efficiency gains are minimal.

The much-maligned CFL solves some of the efficiency problems of incandescent bulbs, usually producing around 50 lm/W. Unfortunately, each bulb contains a small amount of mercury (about 4 milligrams per bulb), so disposal can be a problem, especially if the thin, usually helical, glass breaks. The bulbs have reasonably long lives, usually rated for 5,000 to 15,000 hours—but they don’t last nearly that long if they are used in short time spans as rapid cycling is bad for the bulbs. That means a CFL in a bathroom or closet might not last much longer than an incandescent bulb, despite what it says on the package. In fact, a CFL that runs for an average of 15 minutes at a time might last just 40% of its rated lifespan. Alternatively, a CFL that is used continuously from the first time it was turned on might last close to twice its expected lifespan.

CFLs saw a big jump in marketshare in 2007, capturing around23% of the market, but have been in decline over the last year or so, despite the bulbs being widely available, affordable to purchase, and much cheaper to operate than incandescents. Part of this is due to an increasing number of consumers learning about the CFL’s use of mercury, but current economic conditions also indicate that people have simply been looking for a more affordable option. In that respect, incandescents still cannot be beat.

One of the most important characteristics of LED lighting is that they are solid-state. “Solid-state” might be a term we normally associate with computer parts (as in the solid-state drive) but it’s not something the casual LED buyer will ever consider. The concept is quite simple: rather than generating light through burning or gas-discharge, LEDs use semiconductors. The is the most fundamental and important distinction that determines why LED lights have their unique characteristics and will be able to have such an impact on the lighting market. As seen in other industries, semiconductors improve at an exponential rate and have a way of taking over wherever they are used. Lighting should prove to be no different.

Of course, LEDs are just one type of solid-state lighting; there are also organic LEDs (OLEDs) and polymer LEDs (PLEDs). Right now, the LED is the main focus of SSL adoption and its future looks quite promising, thanks to the efficiency gains it brings to the market. OLEDs and their carbon-based semiconductors have potential, but high costs mean they won’t be a viable option as soon as standard LEDs.

The advent of solid-state lighting doesn’t just mean more efficiency. Just as with the introduction of high technology to other parts of our lives—from our phones, to our mail, to our televisions—light is now high-tech. In this case, it’s not the tech that makes the difference, it’s that this latest step means our lights could soon be gadgets. Today’s technology brings with it intelligence and connectivity, which makes way for lights that can be tracked, controlled remotely, and designed to work with other devices. While the humble incandescent was just a conduit for electricity and output both light and heat, a modern-day bulb can be and do much more.

What does this all mean for the LED lamp? Basically, the time is ripe for growth. LED adoption is low at the moment, but not because purchasing one won’t pay off. An LED bulb will pay for itself many times over thanks to its energy savings, but the high initial cost is just too much of a hurdle for many businesses and is unpalatable for even more consumers. As prices drop we’ll see a dramatic growth, just as CFLs grew when it was clear that they could lead to long-term savings and could, in fact, provide acceptable light for our kitchens and living rooms, not just offices.

Source: http://techcrunch.com/2012/09/30/up-close-with-the-next-big-home-commodity-led-lighting/

Boeing 787 vuelve a los cielos estadounidenses

Después de cuatro meses en tierra por problemas en el sistema de baterías, el avión Boeing 787 Dreamliner por fin volvió a los cielos estadounidenses de la mano de United Airlines, lo que supone que las demás aerolíneas alrededor del mundo podrán hacer lo propio en las próximas semanas.

Los problemas del 787 empezaron a mediados de enero, cuando una de las unidades de la compañía japonesa All Nippon Airways tuvo que aterrizar de emergencia tras presentarse un serio problema en el funcionamiento de la batería, lo que pudo haber desatado un incendio en la cabina a más de 30 mil pies de altura.

Ante este panorama, la Administración Federal de Aviación estadounidense (FFA, por sus siglas en inglés) determinó que el avión debía quedarse en tierra hasta tener más información sobre el problema y no existiera peligro alguno para la tripulación o los pasajeros.

Dos meses después, en marzo, Boeing comenzó a realizar las pruebas de su nuevo sistema de baterías, y en abril, la aerolínea Ethiopian Airlines se convirtió en la primera compañía en llevar el avión al cielo luego del incidente en Japón.

Pese a que la suspensión ya ha sido levantada por las autoridades, aún tendrán que pasar algunas semanas más para que las otras aerolíneas puedan utilizar el 787, pues se requiere de varios equipos de técnicos para hacer el cambio de batería correspondiente en todas las flotas.

Por ahora, United sólo realizará vuelos domésticos dentro de los Estados Unidos, pero anticipan que para la segunda semana de junio puedan reabrir operaciones en sus vuelos internacionales.

Después de lo sucedido, ¿volarías en un 787?

Link: Grounded United Airlines 787 Dreamliner Finally Takes Off Today (Ubergizmo)




Este artículo, fue publicado originalmente aquí: http://www.fayerwayer.com/2013/05/boeing-787-vuelve-a-los-cielos-estadounidenses/

Google Asks Utilities To Make It Easier For Companies To Buy Renewable Energy

1GWSBot_bW5SRiZQhMJNh8VN4u5oBzcRWg298-w

Google has long had an interest in renewable energy and has now invested more than $1 billion of its own money in alternative energy projects. However, as the company notes in a blog post and white paper today, it’s not always easy for companies that want to buy renewable energy to do so, given that most utilities don’t yet offer a renewable power option yet. In its white paper, Google lays out a plan that would make it easier for more companies to buy green energy.

Currently, Google says, businesses have the option to install on-site generation (like the solar cells on its Mountain View headquarters’ roof), buy renewable energy certificates or to sign power purchase agreements. All of these approaches, however, Google argues, have significant downsides. On-site generation usually can’t produce enough energy to power a facility 24/7, for example, and renewable energy certificates don’t “provide assurance that the price paid for RECs is being used to support additional investment in new renewable power generation.”

For the most part, companies also have to accept that at least a part of their generation mix includes some carbon-intensive sources. Currently, if a company wants renewable power — and is willing to pay for it — it still can’t get it in most places because it’s simply not being offered.

The reason for this, Google argues, is that historically, utilities never designed their rate schedules around a specific category of power generation (though it’s worth noting that at least some utilities recently started offering this option). Instead, the focus was always purely on cost and reliability.

So how does Google plan to change this? The company wants utilities to offer companies like Google the choice to buy renewable energy through a new class of service. The service would be voluntary, provided only to those companies that request it but open to all customers that want it and meet basic criteria.” The cost of procuring the renewable energy would only be passed on to those customers who select this option and not impact anybody else.

You can read more about the exact details of the proposal here, and we have embedded the proposal below.

Google also plans to put this plan into action. As part of the planned $600 million expansion of its Lenoir, N.C. data center, the company has partnered with Duke Energy to develop a new program based on its ideas. Duke Energy still has to file this plan with the N.C. state commission, though, which Google says it will do within the next 90 days.

Google’s Renewable Energy Options Proposal



More: http://techcrunch.com/2013/04/19/google-utilities-green-energy/

The Last Mile: Proyecto para convertir a prisioneros en emprendedores tecnológicos

¿Proyecto con conciencia social o simple experimento con cobayos humanos? Este tipo de interrogantes son los que nos solemos plantear cuando leemos noticias sobre acciones que, a pesar de tener una interesante base teórica, en la práctica suelen chocarse contra obstáculos de la vida real que terminan por vencerlo.

Es por esto que quizás el proyecto Last Mile (última milla) tendrá el desafío de lograr superar esas barreras para demostrar que pueden haber alternativas para personas que se encuentran cumpliendo una sentencia en la cárcel y que en muchos casos y por distintos motivos, ya nunca podrán reinsertarse en la sociedad en forma normal porque esa marca los seguirá por siempre.

En la cárcel de San Quentin en San Francisco, una pareja de emprendedores decidió trasladar toda su experiencia en el mundo de los negocios y de su aceleradora de proyectos KickLabs, a un programa destinado a brindarle herramientas concretas a los reclusos para crear sus propios emprendimientos y lograr una exitosa reinserción social.

Este proyecto combina capacitación en tecnología, marketing, comunicaciones y finanzas con el objetivo de que los seleccionados logren crear un plan de negocios sobre una idea propia y que pueda tener sustento en el mundo real.

Click aqui para ver el video.

En relación a los costos que supone capacitar y acompañar un proyecto en sus primeros pasos, las autoridades que aprobaron el proyecto consideraron que mantener a prisioneros reincidentes implica un costo mucho mayor, ya que estadísticamente, el 30% de los prisioneros que cumplen su condena reinciden en un período de no más de tres años.

En Estados Unidos, el costo de mantener a una persona en la cárcel es de USD$31.286 al año, lo que implica que una inversión en un programa como The Last Mile podría significar una interesante inversión a futuro para reducir esos costos.

La experiencia creada por Chris Redlitz y Beverly Parenti inscribió a siete interesados en el proyecto piloto de 2012 y ya tiene a los inscriptos 2013, pero planean hacerlo más grande y en otras instituciones del estado. Según sus creadores, el objetivo es “utilizar la tecnología para producir un cambio social”, y está apoyada en su nombre, que alude a ese último tramo de reclusión que viven los prisioneros antes de quedar en libertad y los interrogantes que se les plantean por tener que readaptarse al mundo exterior.

¿Crees que un proyecto como Last Mile podría lograr resolver una problemática tan compleja como la reinserción social de personas que cumplen condenas por delitos y que la tecnología podría ser la llave para esta reinserción?

Link: This startup accelerator for prisoners is creating the next generation of entrepreneurs (policymic)




Este artículo, fue publicado originalmente aquí: http://www.fayerwayer.com/2013/05/the-last-mile-proyecto-para-convertir-a-prisioneros-en-emprendedores-tecnologicos/

Google Invests $75M In Iowa Wind Farm, Bringing Its Total Green Energy Investments To Almost $1B

visiting the project

Google just announced that it has invested $75 million in a 50 MW wind farm in Rippey, Iowa, a small town an hour outside of Des Moines. This is Google’s second wind energy investment in the state. In 2010, Google entered a long-term contract to buy green energy for its Iowa data center, but this is the company’s first direct investment into an Iowa wind project.

The wind farm, Google notes, is already in operation and has been contracted to sell all of its energy to the Central Iowa Power Cooperative, which will use it to provide electricity to about 15,000 homes. It looks like none of this electricity will be used for Google’s local data center.

With this investment, Google has brought its total committed investment into green energy projects to just over $990 million. The company’s other wind energy investments include a $157 million investment in a Southern California wind energy farm and a $100 million investment into a wind farm in Oregon that is anticipated to be the world’s largest at 845 MW. Google’s first wind energy investment was worth $38.8 million and involved two North Dakota wind farms. Besides the wind farms themselves, Google also owns a 37.5 percent stake in the Atlantic Wind Connection backbone, a project that aims to build transmission lines for green energy along the mid-Atlantic coast.

More: http://techcrunch.com/2012/11/15/google-invests-75m-in-iowa-wind-farm-bringing-its-total-green-energy-investments-to-almost-1b/

Mozilla pospone su plan para bloquear cookies de terceros por defecto

Mozilla retrasó su proyecto de bloquear las cookies de terceros por defecto, que originalmente se pondría en marcha con Firefox 22. La idea es bloquear estos archivos, que permiten recolectar datos de los usuarios. Esto no significa que la organización haya cambiado su postura al respecto, aseguró el CTO Brendan Eich.

La razón del retraso es que se necesita más trabajo sobre un parche desarrollado por un estudiante de Stanford llamado Jonathan Mayer, que permite el acceso de cookies de los sitios que estás visitando, pero bloquea las que corresponden a terceros sitios que no estás viendo (como cookies insertadas a través de avisos publicitarios).

El parche se está probando en la versión Aurora y Beta del navegador, y Mozilla está preocupado por algunos “falsos positivos” y “falsos negativos” en el sistema.

En el primer caso, se bloquearían cookies de sitios que no estás visitando directamente, pero que corresponden a la misma compañía. Por ejemplo, si visitas un sitio llamado “foo.com”, que inserta una cookie de un sitio llamado “foocdn.com”, Firefox aceptaría las cookies de foo.com pero bloquearía las de foocdn.com porque nunca visitaste directamente esa URL, aun cuando ambos sitios corresponden a la misma compañía.

Por otro lado está el caso de los falsos negativos. El que visites un sitio una vez no significa que estés de acuerdo con que te rastree en todo Internet y sitios no relacionados para siempre. “Nuestro desafío es encontrar una forma para lidiar con este tipo de casos. Estamos buscando mayor definición que decidir automática y exclusivamente en base a si visitaste un sitio o no”, explica Eich.

De este modo, la opción por defecto en Firefox 22 será de permitir las cookies de terceros, tal como ha funcionado hasta ahora, hasta que se logre superar estos problemas. Esta versión del navegador está programada para el 24 de junio.

El plan de Mozilla de bloquear las cookies ha sido criticado por las empresas de publicidad online, que utilizan los datos para entregar avisos a los consumidores.

Link: C is for Cookie (Brendan Eich)




Este artículo, fue publicado originalmente aquí: http://www.fayerwayer.com/2013/05/mozilla-pospone-su-plan-para-bloquear-cookies-de-terceros-por-defecto/